10Fold found 52% of B2B tech marketers now rank AI-generated search and answer engines as their top content distribution channel, ahead of SEO. The report said many teams still have not fully adapted, ...

Fold research finds B2B tech sectors are adapting to AI search at different speeds, with industry-specific tech, IoT and AI ...

This used to be a simple enough task. Businesses would advertise via the trade press, they would set up their stall at the appropriate industry fairs and manually contact potential clients via ...

As B2B companies seek to expand their reach and scale their operations, channel partnerships offer a strategic avenue for growth. These collaborations allow businesses to leverage existing ...

In today's competitive environment, it's essential to establish strong relationships with potential customers, and multiple B2B channel partners help to achieve that. But what happens when companies ...

B2B marketers can use emerging channels to build pipeline when every channel has a clear role in the buying journey. Connected TV (CTV), programmatic audio, direct mail, and live events can create ...

Joined-up planning for creation and distribution is the surest way to content success. Content distribution can feel like something of an endpoint in your PR strategy. After developing your objectives ...

INDIA (eTN) – Vishesh Khanna, a travel trade professional with over 22 years of experience in airlines, GDS, online travel business, and hotels, has joined Bird Group as the Vice President of Birdres.