Consumer behaviour encompasses the decisions and actions of individuals and groups in acquiring, using and disposing of goods and services. It is shaped by an interplay of internal drivers—such as ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Last year, AI clearly moved from novelty to expectation. Hyper-personalisation ceased to be optional and became a competitive baseline, brands that failed here struggled to retain relevance. Studies ...

Market mavenism describes a segment of consumers distinguished by their extensive marketplace knowledge and eagerness to share information with others. These individuals act as hubs in social and ...

For decades, companies measured brand strength through awareness: reach, impressions and audience size. Yet across retail environments, fan conventions and digital communities, a different metric has ...

Brain imaging and consumer surveys predict different stages of the purchase journey – a distinction that can make or break a product launch.

Paradoxical tensions among consumers are making their behavior unpredictable and baffling many sellers, according to a report released Monday by a global strategy and management consulting firm.

AI’s edge may come not from more consumer data, but from better signals on consumer emotions, expectations and intentions ...

After a long anticipated wait, the Bank of Canada has finally decided to cut interest rates by 25 basis points. The decision marks a departure from the series of interest rate hikes that were ...

An industry first pan-India consumer research initiative to understand the emerging shifts and trends in rural consumer ...