A collage of popular videos from the TikTok challenge, an assignment in the Content Marketing course at Emory University’s Goizueta Business School. Loki the cat, Emory University’s latest TikTok star ...

Before I co-founded my company, Masthead Media in 2012, the practice of content marketing was very much experimental. Very few people outside of the still-nascent industry had even heard the term ...

A digital marketing course is a good entry point for anyone wanting a career in SEO or online marketing. It can help to provide a basic knowledge base as a starting point. You can build many different ...

Looking to start a career in social media marketing? It’s a wise move. According to LinkedIn, there are currently more than 165,000 vacancies for digital marketing specialists alone. With more than ...

Learn the basics behind creating an effective content marketing program in just 8 minutes - the advantages, tools and audience responses. Should you believe all the hype surrounding content marketing?

At the first session of the Kellogg School of Management’s Influencer Marketing course Fall Quarter, an influencer ...

It's always prudent to boost key professional skills that can make you more employable in the current job market. Finding free ways to obtain training and certifications should be at the top of your ...

When online learners join weekly live sessions for Marketing in Our New Digital World, they’re left with a memorable experience – and maybe even a digital memento. The fully online Gies Business MBA ...

I know, I know, I know. I hate the phrase “content is king” as much as the next person but let’s face it, content – in all its various forms is the definition of the word king “something preeminent in ...