External environment of an organization includes a variety of factors, whose existence, influence its behavior and performance. The action of these factors may be direct (for example, the actions of ...

Competitive strategy refers to a company's short-term and long-term strategies to gain market share against its competitors. Small businesses must compete not only against their peers but also against ...

The terms "environmental analysis" and "marketing environment" sometimes confuse business owners because of the different meanings of the word "environment" in everyday use. Understanding how these ...

After you’ve defined your career aspirations and goals (see my previous blog on how to do this), the next step is to understand more about yourself and your external environment. This is where the ...

In a paper published in Frontiers of Engineering Management, researchers conducted a meta-analysis of 62 empirical studies ...