Google is introducing a new way for creators and publishers to promote their content on the search engine with "Search profiles." The new feature comes amid consternation from website operators and creators that Google's AI summaries have eroded the volume of referral traffic coming from the search portal.

The company's sweeping AI overhaul of Search could reshape how billions of people find information—and impact the publishers and businesses who depend on them.

June 3 (Reuters) - Britain's competition regulator said on Wednesday it has imposed new conduct requirements on Google's search services, including allowing publishers to opt out of training the U.S.

Google overhauled Search at I/O 2026, replacing blue links with AI agents. The backlash has been swift. DuckDuckGo app installs spiked 30% as users seek a way out.

The European Parliament will stop using Google Search in favor of Qwant on its official systems to reduce reliance on foreign tech.

A new “subsetting” within Search Services History is Saved Media. If this preference is enabled, Google will save your images, files, audio, and video when using voice search, Google Lens, and Search Live. This can be disabled independently of the main setting, while you “can also delete individual pieces of media from your history.”

Google launches Search profiles, giving eligible creators a customizable page for articles, social posts, and followers. U.S.-only at launch.

Google has announced the new Search Conso Generative AI performance reports and a toggle to block your site from showing in AI responses. This is available currently only for a small subset of UK site owners,

DuckDuckGo is another privacy-focused search engine, and it has touted itself as the anti-Google. While Google collects and stores data on you to create personalized search results, DuckDuckGo doesn't track what you do and actively blocks external trackers.