An internal marketing strategy is similar to an external marketing strategy in that it must tell a story that persuades the audience to take action. In the case of an internal strategy, the audience ...

Internal marketing communication is an important tool for small businesses. Your employees and business partners interact with customers and prospects, so it is important that they communicate the ...

While most companies allocate resources to understanding and communicating with their external customers, few make the same investment in time, energy, and money in communicating with their internal ...

If there’s one thing most business leaders can agree on, it’s the fact that we had our first employee before we got our very first customer. There’s a good reason that it often happens in this order.

The following is an exclusive excerpt from Paul Roetzer's new book, The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success (Wiley). As demand for ...

Managers in all disciplines face the yearly challenge of developing a budget and defending it to the CEO, chief financial officer (CFO) or board. Then, once getting approval, managers must make sure ...