Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Over the years, I’ve watched visibility move from keyword tactics to authentic local ties, ...

One of the most effective yet often overlooked strategies to enhance local search rankings is citation building.

One of the most effective forms of marketing is through video, and in an era where the video medium is becoming more accessible and common, it’s a fantastic way to reach your audience. Video is much ...

The National Institute on Drug Abuse’s 50th year outlook revealed a significant gap in addiction treatment — of all the people with a substance use disorder in 2023, only 14.6% received treatment. As ...

New York native and nomad by choice—Emily is a marketing & PR pro, now the founder of the award-winning R Public Relations, New York. Marketing and public relations (PR) help ensure a business can ...

Search Engine Journal uses the information you provide to contact you about our relevant content and promotions. Search Engine Journal will share the information you provide with our partner, who will ...

Generative AI is changing how users search. With instant answers from AI Overviews, ChatGPT, and other tools, many searchers no longer need to click through to websites – especially for informational ...

A study of 8.7M Google results finds review engagement correlates strongest with Local Pack visibility, with tactics varying by industry. A Yext study finds common SEO advice doesn't work for every ...

A shocking 81% of people research online before making any buying decision. For London’s cosmetic practices, this means ...

When someone in your city searches for 'ear, nose, and throat doctor near me' or 'best pediatric clinic in [Your Town],' that's where medical SEO meets reality. Local search is the bridge between ...