AI can do a lot, but it should not be entrusted to lead outbound—the most challenging, highest-stakes part of your funnel.

Truth be told, there’s recently been an obsession with inbound marketing, and sure, for good reason. Inbound marketing works. It involves attracting customers and leads through content creation, ...

As with many companies, the two founders of PersistIQ, a YC-backed startup had a problem they saw needed fixing and they decided to build a product to take care of it. In this case, they found ...