Marketing mix is a concept used by business owners, marketing executives and operations managers to describe the essential elements of a marketing strategy. Traditionally, four Ps are associated with ...

Marketing is an important concept in business and one that several business functions are affected by. The importance of marketing is always increasing. Marketing is perhaps the most important ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The customer experience. For more and more companies, this has become the new corporate ...

The B2B marketing space has never been as dynamic and powerful as it is today. Much of that power comes from the evolution of the data and tools available to drive precision targeting and messaging at ...

The commercial actions of companies in the international arena should be preceded by a careful marketing strategy, as it brings some challenges. The “science” behind these actions and their ...