Discover how a mission statement defines a company's purpose and values, motivates employees, and reassures investors. Learn to craft an impactful mission today.

“To be like the rock that the waves keep crashing over. It stands unmoved and the raging of the sea falls still around it.” These words from Marcus Aurelius describe well what Viktor Frankl did in ...

A well-crafted corporate purpose statement is impactful on two fronts: It articulates your organization’s mission and aspirations to external stakeholders and sends a signal to your employees about ...

A purpose statement, a vision statement, and values are only powerful if they are intentionally and thoughtfully defined and articulated, which takes time, effort, and, perhaps most importantly, ...

To gain admission to a master’s of fine arts program, or any graduate program for that matter, you have to write a statement of purpose. I began my statement like this: “From an early age, people have ...

You likely have a company mission statement, a short declaration of your organization’s purpose. Tesla’s mission statement, for example, is “To accelerate the world’s transition to sustainable energy.

Whether reluctantly or willingly, corporations have taken up the charge, touting their purpose statements and seemingly declaring in every sentence that they are “mission-driven.” The “great ...

A personal mission statement is a written declaration of our unique direction or purpose. This statement makes it clear not just what you intend to do in this world, but how you intend to do it. It's ...

There are plenty of reasons for the big push for purpose. As part of the shift from shareholder to stakeholder capitalism, employees are demanding that their work, and their employers, stand for ...

Make way for the Chief Purpose Officer - a corporate compass for keeping firms’ strategy in line with their purpose statements, but can they genuinely change organizations for the better?

When I was six years old, I knew that radio was a medium with a purpose. Twice a day, my teacher in a rural school turned on the radio and we listened to the Wisconsin School of the Air and I learned ...

Every year, I read applications for my department’s Ph.D. program at Brown University. The ones I usually see are from people who might want to work with me either as their primary or additional ...