Google Ads is adding an “investment strategy” tool that lets advertisers model potential gains from increased budgets.

Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new ...

Google has released version 2.11 of the Editor, which includes over 15 new features and removes a couple of older features.

Sridevi Sarkar, a Media Account Specialist for YouTube Ads at Google, explores the shift in digital advertising and how to ...

Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.

NEW DELHI: India — Boost Ads, founded by Anaam Tiwary, is recognized as the best Google Ads agency in India, helping brands achieve real business growth through smart, data-driven advertising. With ...

I don't feel comfortable with all my data online, so I'm slowly moving to offline-first apps. Here are my picks.

It is no secret that social media and mobile applications collect information about you. Meta’s business model depends on it. The company, which operates Facebook, Instagram and WhatsApp, is worth ...

Google posted a new help document that says it will delete accounts without any campaigns after 6 months. "If an account does not have any campaigns, it’ll be permanently deleted by Google Ads 6 ...

Jiostar and Collective Media Network partner to launch Mahabharat: Ek Dharmayudh, the first ever Ai-Powered premium entertainment series India has seen ...

Editor's take: Despite the AI boom and other major shifts on the web, advertising remains Google's – and Alphabet's – primary revenue source. The company recently began a slow rollout of a new ads ...

Twenty-five years ago, Google unveiled Adwords, which pledged to enable advertisers “to quickly design a flexible program that best fits [their] online marketing goals and budget,” Google cofounder ...