NTT and NTT DOCOMO developed a model that uses behaviour patterns to predict intent and sharpen customer insight.

Explore SaaS pricing models to understand software as a service explained and learn how to choose the right subscription for ...

Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, ...

Marketers have long relied on simple demographic categories, including age, gender, income and region, to build segments and classifications. It’s convenient, easily understood and readily available ...

IBM has made a comeback in the past five years under the leadership of CEO Arvind Krishna. Now, Big Blue is betting that quantum computing will be the next big thing. But will IBM succeed against ...

The revival of the Honda Prelude has turned into something of a sensation: customers are queuing, dealers are scrambling, and Honda itself admits it never anticipated quite this level of demand. In ...

Material was recognized with the Excellence in AI and Automation in Market Research Award for the implementation of Muse, its proprietary AI tool, with a global consumer payments financial technology ...

Lucid’s interim CEO, Marc Winterhoff, said that the company is seeing an increased number of Tesla customers coming to the brand and took the opportunity to throw some shade at Tesla’s aging vehicle ...

Oracle and Google Cloud are expanding their partnership to offer customers access to Google’s most advanced AI models, starting with Gemini 2.5, via Oracle Cloud Infrastructure (OCI) Generative AI ...

Abstract: Customer segmentation is essential for personalized marketing, customer retention, and strategic decision-making. Traditional segmentation methods, such as k-Means and Gaussian Mixture ...